- Rumors of drama between Selena Gomez, Hailey Bieber, and Kylie Jenner went viral last week.
- Social media users have continued spotting perceived easter eggs and digs, including in Pia Mia's newest TikTok.
- The speculation has reached such a fever pitch that it's become a meme.
Rumors of "mean girl" drama between Selena Gomez, Hailey Bieber, and Selena Gomez took the internet by storm last week. This week, fans have continued piecing together what they perceive to be ongoing "shade" or hidden easter eggs in subsequent posts — as the drama has now gone mainstream enough to become its own meme.
If you're catching up, it all started when Gomez jokingly told fans she'd "accidentally laminated my brows too much." Shortly thereafter, Jenner shared two cryptic photos to her Instagram stories that fans believed to be intended to insult Gomez.
Jenner posted a selfie with the text "This was an accident?????" placed over her brows and a screenshot of a FaceTime call with Bieber in which the pair were so close to the camera only their eyebrows were visible. The drama quickly snowballed as fan speculation and comments from Jenner, Bieber, and Gomez started circulating online. All kinds of social media posts are now being perceived as either support for Gomez, or a slight against Beiber and Jenner.
On Sunday, the singer Pia Mia Perez posted a get-ready-with-me video set to the song "Calm Down" by Rema and Gomez while applying blush from Gomez's Rare Beauty line. Fans immediately read it as underhanded shade at Bieber and Jenner, and unequivocal support for Gomez.
"This speaks volumes without you saying a damn word. I am here for it!!!" reads the top comment on the video, with 82,000 thumbs up. "Soooo I'm guessing you and Kylie are no longer friends," reads another.
Perez was once close friends with Kylie Jenner in the mid-aughts – as showcased on social media and Keeping Up With the Kardashians – though the relationship has since soured.
Neither star has confirmed a fissure, but this isn't the first time that Perez has taken what many have perceived as a jab at Jenner, with fans commenting "Kylie" under a TikTok shared in late January where Perez spoke about the "transactional" relationships she'd experienced in Hollywood.
"Even if you're friends with someone for years, and you actually think that friendship is real, the second that they think you're not hot enough, you're kinda just like cut from the group without anyone telling you anything," she said.
Insider has reached out to Perez and her team for comment.
Perez wasn't the only star to use "Calm Down" in a recent post fans took to be related to the drama. On Monday, Hailey Bieber re-shared an Instagram Story originally posted by the fashion account Style and the Beach that featured the same track playing as products from Bieber's Rhode skincare brand were being unboxed.
Whether Bieber's post was an intentional nod to the drama or not, the Selenators snapped into action, spamming Style and the Beach's most recent grid post with threatening comments. The backlash only grew, despite some fans pointing outthat Bieber had no control over the music choice.
"#UNFOLLOW THIS PAGE AND REPORT IT," one commenter wrote. Users have been trolling the comments section of Bieber's skincare video by tagging Gomez's Rare Beauty cosmetics line en masse. As of today, the video's comments are turned off.
Last week, before the perceived eyebrow slight and "mean girl" drama accelerated, Gomez surpassed Jenner as the most-followed woman on Instagram.
Since then, social media users have been closely clocking how often people are following or unfollowing Gomez, Jenner, and Bieber's accounts as a way of picking sides. Though fluctuations in followers could be due to a myriad of factors, Jenner's account, which listed 378 million followers on February 24, has dropped to 379 million followers as of February 27. Gomez's account, which listed 383 million followers on February 24, has since increased to 388 million followers.
—queensh$t (@t_queensh) February 25, 2023
The frenzied speculations and rumors have reached a fever pitch: It's spun so far out of control that it's now its own meme.
On Twitter, a trend emerged in which users joked about more and more unaffiliated players unfollowing Bieber on Instagram in the wake of the drama – the more far-fetched, the better – including the American Girl doll Kit Kittridge, Lionel Messi, the Prime Minister of Malaysia, and Lana Del Rey's father, Joe Grant.
—juulie albright ♡ (she/her) (@juuliealbright) February 27, 2023
Another user even joked that Bieber had unfollowed herself.
On Thursday, Gomez told followers she would be taking a break from social media, telling viewers "I'm too old for this." Gomez's then-most-recent Instagram post caption was updated with the text "(taking a break from social)."
The musician's TikTok account was briefly deactivated on Thursday before being reactivated. The 30-year-old's Instagram account however has featured some new posts and stories, most of which are related to promoting Rare Beauty.
Gomez's team, nor Bieber nor Jenner's, have responded to Insider's requests for comment.
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