Sorry, Kylie Jenner and Elon Musk. Fascination with billionaires starting to wane

Last week was a big one for billionaires. Kylie Jenner, kid sister of reality-television star Kim Kardashian, scored a Forbes magazine cover extolling her efforts at the helm of her makeup company, valued by the magazine at $800 million. The feature article suggested that the 20-year-old was on pace to become the youngest-ever “self-made” billionaire later this year.

And Elon Musk, co-founder and chief executive of electric car company Tesla (estimated net worth: about $20 billion), made waves on social media by publicizing his new kid-size submarine. The bullet-shaped tube was engineered over a weekend for the purpose of aiding in the Thai cave rescue, then was left in Thailand unused after the rescue was successfully undertaken the old-fashioned way — with actual divers.

Musk’s and Jenner’s lives are as far from the average as one might imagine. But we’re oddly keen to keep up. Americans have long had a fascination with the extremely wealthy. All too often, a high net worth is seen as a proxy for intelligence, success and even virtue. But it seems we may be getting more skeptical.

For all his bluster about selflessly helping the Thai government, Musk received more blowback than he bargained for. After Musk criticized Thai officials who pointed out that his invention was “not practical” and baselessly called one of the actual cave rescuers a pedophile, the market value of Tesla shares fell by millions. Observers accused the CEO of narcissism and self-aggrandizement and derided his incessant submarine-tweeting as a failed PR stunt.

And when The New York Daily News tweeted, “19-year-old Kylie Jenner is worth $900 million and on pace to become the youngest self-made billionaire ever. What are you doing with your life?” the deadpan responses were eye-opening: “I’m a priest,” read one. Another came from a former refugee turned clinical neuroscience PhD. There were mothers raising special-needs children and millennials just struggling to get by.

Perhaps that’s all because it has become increasingly obvious that the fortunes of the 1 percent haven’t grown through works alone. A confluence of larger factors — globalization, the quick uptake of new technology, government regulations that favor large corporations and capital — has operated together to produce this blossoming of billionaires. It’s a bloom that smells a bit rancid when compared with the downward-trending economic fortunes of almost everyone else. From 1984 to 2017, the wealth of the Forbes 400 richest Americans grew by nearly 2,000 percent. As of 2013, the median household had gotten about 20 percent poorer.

Still — there are probably better ways to counter the well-insulated billionaire class than by grumbling online. We could lobby our government to close some of the egregious tax loopholes that have resulted in the staggering expansion of personal wealth over the past several decades (carried interest, anyone?). It might even be time to institute a more progressive tax code, one in which the wealthy pay appreciably more — something that some of the most famous billionaires themselves have asked for.

Which makes this fact worth noting: Another update from the world of stratospheric wealth was a shake-up in the list of the world’s richest people. While a new crowd of wealth-mongers are sprinting to the top (Amazon founder Jeff Bezos is now the richest person in modern history, with a $150 billion net worth), others, such as Warren Buffett and Bill Gates, have slipped down the ranks — because they are beginning to give their money away.

Yet it’s worth thinking harder about how these resources were amassed in the first place, and about whether the charitable endeavors they make possible — whether anti-malaria campaigns or tiny useless submarines — outweigh the inequality that brings them into being. Money isn’t the only thing we value, after all.

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