Kendall Jenner Turns Creative Director of FWRD in Her Latest Fashion Move - Vogue

Kendall Jenner’s resume is already varied: she’s a supermodel, reality TV star, and owner of a tequila brand, 818. And now, she can add creative director of FWRD to the list. “[This position] means an additional step in my journey with fashion, where I can work with the brands and creative teams I've admired in fresh new ways,” says Jenner. “I see this as a great opportunity to put what I’ve learned into practice, and most likely learn even more.”

As creative director, Jenner will be in charge of “the look and feel of the site,” according to a release, and will curate her own edit of designers and trends for customers to shop. It’s a prerequisite for a position like this to have a strong sense of what’s coming up next in fashion. FWRD, as its name suggests, particularly prides itself on this ahead-of-the-curve mindset. Luckily, Jenner has a leg up in that department. A street style staple—and one of the most famous women in the world—Jenner has legions of fans who look to her for fresh inspiration, whether she’s dabbling in ascetic minimalism, championing the barely-there cardigan trend, or supporting an independent designer’s hand-painted trousers. As Raissa Gerona, Chief Brand Officer of FWRD’s parent company, Revolve Group, put it in a release, “Kendall is the epitome of luxury fashion, and there isn’t a better fit for this position.” Michael Mente, co-founder and co-CEO of Revolve Group echoed Gerona's sentiment, saying, "[Jenner's] multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential
to transform our business and the luxury business as a whole.”