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Kylie Jenner is celebrating the launch of her latest business venture.
On Thursday, the Kylie Cosmetics founder, 26, threw a party at Catch Steak in Los Angeles to mark the nationwide release of her new canned vodka soda brand, Sprinter.
As usual, the Kardashian-Jenners turned up to support the beauty mogul, with Khloé Kardashian, 39, and Kris Jenner, 68, — who brought her partner Corey Gamble along, as seen in a photo shared by Kardashian on Instagram Thursday — among those to attend the lavish event.
Rachpoot The Hollywood Curtain/Bauer-Griffin/GC Images
Kylie dressed to impress for the celebrations, wearing a black latex dress that she teamed with a pair of transparent heels while wearing her hair in loose curls.
Her older sister opted for a little black dress and sheer tights for the event, while Kris looked chic in a white pant suit featuring a black collar that she wore over a black ruffled shirt.
The Hollywood Curtain/Bauer-Griffin/GC Images
Kendall Jenner, 28, didn't appear to be in attendance, but did give a shoutout to the beverage on her Instagram Story, writing, "Welcome to the world."
Kylie gave followers a behind-the-scenes peek at the event on her Instagram Story Thursday night, posting a video of a blue room with stacks of her beverages in each corner and a neon sign of the brand's logo on the wall. She also shared a clip that showed her posing with friends in a selfie video, as well as re-posts from event attendees that showed a blue hallway lit with white lights leading towards what appeared to be an entryway for the event, featuring a Sprinter logo on the wall.
Earlier on Thursday, Kylie also shared multiple snaps to celebrate the occasion on her Instagram page, posing with boxes of her new alcoholic soda while wearing a black turtleneck top and high-waisted matching mini skirt.
Kylie Jenner/Instagram
Among the carousel of photos, the reality star posted a pic of the Sprinter vodka soda silver van, along with a shot of her grabbing a box of the drink from a fridge, and a bathroom mirror selfie.
"SPRINTER DAY !!! 💙 we’re nationwide babbbyy @drinksprinter," she captioned the post.
Kendall Jenner/Instagram
She also shared a throwback shot of her sisters Kim Kardashian, 43, Kourtney Kardashian, 44, and Khloé, with all three sporting voluminous hairstyles, writing across the shot, "Energy tonight."
Earlier this month, Kylie announced the launch of her canned soda line, confirming the drinks would come in four flavors — black cherry, peach, grapefruit and lime. Each can contains 100 calories with no added sugar. Kylie worked with drink development expert, Chandra Richter, for one year before the cans were perfected.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Kylie, who visited multiple stores promoting the drink, said in a statement.
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She added that her entrance into the liquor industry is with a beverage she’s proud of.
“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried - and I’ve tried a lot. I can’t wait for people to taste it for themselves,” Kylie said.
The mom of two is following her sister’s lead, as in 2021, Kendall launched her own brand of alcoholic beverage with 818 Tequila.
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