Adidas Unveils Latest Campaign Starring Brand Ambassador Kylie Jenner - Forbes

Following the news of Kylie Jenner joining the line-up of Adidas ambassadors last August, the German sportswear brand has released images of the Kardashian-Jenner clan member’s latest ad. In the sequel to the 21-year-old’s debut campaign for the activewear heavyweight, the serial entrepreneur is seen modeling the spring/summer 2019 range of the Falcon sneaker.

Kylie Jenner arrives at the MTV Video Music Awards at Radio City Music Hall. (Photo by Evan Agostini/Invision/AP)

It’s being alleged that since Adidas signed the Kylie Cosmetics founder – whose work for the company has thus far been largely concentrated around endorsing the Falcon model – the brand has witnessed a spike in demand for the shoe which is largely based on the design of the in 1997 released Falcon Dorf.

Footwear aside, the reality TV star whose namesake cosmetics company was valued at roughly $1 billion by Forbes this year, is seen wearing the new Adidas Coeeze tracksuit in the spring/summer 2019 campaign visuals. As was the case with Jenner’s Adidas debut ads – which came right after her advertising work for Adidas competitor Puma – the new campaign images draw inspiration from a Nineties aesthetic. This, as a reference to the shoe design’s roots in the late twentieth century, which coincides with the birth year of the social media star.

Kylie Jenner models the spring/summer 2019 Falcon range, alongside the new Coeeze tracksuit.Adidas

The difference between the Falcon sneakers slated for the spring/summer season, compared to that of prior fall/winter offerings, lies in its colorway. The shoes, available for purchase as of December 6, come in a color palette that includes metallic gold and white, accompanied by touches of pink, purple, navy, and red.

The newly unveiled Coeeze tracksuit – to be released on the same date as the spring/summer 2019 Falcon sneaker range – will be made available in a red and purple colorway, and includes a cropped T-shirt.

The youngest Kardashian-Jenner sister had an Instagram following of 120 million at the time this article was published. Brands eager to target generations Y and Z, are lining up to work with the mother of one who’s got a hand in fashion, cosmetics, and media. Earlier this year the Keeping Up With The Kardashians breakout star was featured in ad campaigns for Calvin Klein Jeans and Calvin Klein Underwear, alongside sisters Kim Kardashian; Kourtney Kardashian; Khloé Kardashian; and Kendall Jenner.

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