KYLIE and Kendall Jenner have become the butt of the joke with fans after the sisters' crossbody bags were spotted at a discount store.
Fans are now blaming the stars' mom, Kris, for the brand's downfall.
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The jokes kicked off after a Kardashian follower shared a snap of Kylie and Kendall's crossbody bags at the store Five Below.
The surprising snap led plenty of fans to take to the comments section to share their harsh reactions.
"This isn't even Kendall and Kylie anymore… Kris will shill anything, even a past version of her kids at a dollarish store," one critic raged.
"This makes Kylie Cosmetics and Kendall's couture venture look cheaper... Sad."
Another added: "I remember when their clothes were at PacSun and not cheap at all… I actually still own a romper from them that I love... this is sad and cheap though."
"I’ve seen some of their stuff at my local dollar tree," one user claimed as another chimed in: "How is there still so much stock floating about?"
The Kendall + Kylie brand was launched by the famous siblings in 2012 when the pair teamed up with clothing retailer PacSun.
This is not the first time that Kendall, 27, and Kylie, 25, have been mocked about their products being found in unexpected places.
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Back in September, another fan spotted Kendall + Kylie brand jeans hanging from a rack at a TJ Maxx department store.
The snap showed the discounted price of $19.99, and an outdated promotional photo of Kylie and Kendall on the tag.
"They gotta update their new faces on those tags," one person reacted at the time on an online thread.
Another said: "Yeah those are so 2017/2018 faces," as one responded, "What's up with that photo!"
TAKING CARE OF BUSINESS
Meanwhile, Kylie and Kendall have moved on to other ventures, with varying degrees of success.
Mom-of-two Kylie now promotes her cosmetics brand as well as her baby brand, the former doing various collaborations.
However, her swimwear line has faced numerous complaints and blasted as "cheap," even seemingly leading to a pause on the brand.
Last month, the U.S. Sun exclusively revealed the Hulu star was set to relaunch her Kylie Swim line.
On the site, some of the brightly colored styles are still available range from $40 - $60.
As for Kendall, she has moved on to her tequila brand, 818.
WHO IS YOUR FAV?
Fans have also accused Kris of having a favorite daughter, and earlier this year it was revealed when the mom-of-six was hooked to a lie detector.
The admission occurred during Kris and Kylie's appearance on The Late Late Show with James Corden.
"I was going to ask this question anyway... Am I your favorite child?" Kylie asked her mom at the time during their appearance.
"Yes," Kris quickly answered, as the monitor confirmed the answer was "true," to the bewilderment of the audience.
"I can't go home," Kris added as Kylie responded that "she already knew."
However, Kris admitted during a previous interview with Access Hollywood that Khloe had her heart.
"... I think today might be Khloe. Yeah, Khloe. Cause she's at my house right now cleaning my bathroom."
The 67-year-old explained: "She keeps calling me going, why do you have this junk? I said so throw it away.
"She had to go use my bathroom or something but she ended up reorganizing the whole thing cause that's what we do."
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