For about 30 minutes on Wednesday evening, The Swamp Restaurant found itself packed with people hoping to get a glimpse of its newest bartender: Kendall Jenner.
The model, television personality, businesswoman and social media influencer was in Gainesville as part of a promotional tour for her 818 Tequila brand, which she founded in 2021. Before her stop at The Swamp she visited The Social At Midtown.
Fans at The Swamp, 1104 SW Second Ave., were lined up as early as 1 p.m. to get a prime viewing spot. A steady stream of people trickled in throughout the afternoon. The inside bar was about 10-people deep at around 5 p.m. An outside area was blocked off with barricades where Jenner would also be handing out drinks.
Anny Smith, 21, and her friends found a strategic place near the back entrance of The Swamp where Jenner entered an exited the building. She said she grew up watching Jenner on "Keeping Up with the Kardashians," the reality show that helped rocket Jenner to fame.
"She definitely holds a lot of nostalgic memories for me, so I'm excited to see her in person," Smith said.
As Jenner's arrival neared, the crowd inside and out began chants of "Kendall" and "818." People outside got a quick glimpse of her before she slipped inside the restaurant. She made her way to the inside bar to the music of "Jaws" and "Go Gators."
Dozens of people at the back of the room stood on chairs with cellphones held high hoping to see the star.
As she moved outside, people began to fight through the crowd for position. The tables that were once full remained covered with plates of food and purses left behind. Jenner served shots, signed autographs and posed for pictures.
People standing outside of the restaurant's property who had not paid the required cover charge began sneaking in after a barricade was moved.
Gainesville was just one of many stops on Jenner's tour. On Tuesday she made appearances in Tuscaloosa, Alabama, and Athens, Georgia
Jenner, 28, the daughter of Kris Jenner and Caitlyn Jenner, was just 11 years old when "Keeping Up with the Kardashians" debuted on E! in 2007. The show also starred Jenner's famous sisters Kim Kardashian, Kourtney Kardashian, Khloe Kardashian and Kylie Jenner.
She launched her modeling career in 2009 at age 14, and has been ranked among the world's highest paid models by Forbes since 2017. Some of her biggest runway moments include shows for luxury brands Prada, Chanel, Dior, Versace and Dolce & Gabbana, among others.
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