Kylie Jenner Posed Topless for New Khy Denim Campaign - InStyle

Billionaire businesswoman Kylie Jenner will pretty much sell anything. Need a lip kit? Sold. Baby products? Done.

The mogul also launched her clothing line Khy last year, which brings her iconic style to the masses. Now, the brand is adding denim to its lineup. Jenner promoted the new collection in a series of topless photos in which she wears nothing but jeans.

Over the weekend, the brand's Instagram account dropped a series of images promoting the upcoming line, which drops on Apr. 25. In one photograph, The reality star lies topless on the floor wearing nothing but a pair of jeans from the collection. Jenner's body was positioned away from the camera, but she turned her face back towards it, showing off her shaggy, wet bob-pixie hybrid in the process. The social media maven crossed her arms across her chest and rested her manicured hand along her tricep near her tiny heart tattoo.

Courtesy of Khy

Jenner matched her glam to the shoot's minimalistic style by pairing a simple eye with a glossy beige lip.

Another black-and-white image captured Jenner low-kneeling on the ground in dark-wash jeans layered over two lighter pairs. She strategically placed her hands on her thighs to conceal her topless chest.

Courtesy of Khy

The new collection is Khy's fifth drop — others have included loungewear, faux leather, day-to-night dresses and sets, and more — and is a collaboration with denim designer Natasha Zinko. The lineup will include three styles (classic low-rise, high-rise, and straight-leg denim) in three different washes:  light, medium, and dark.

According to a press release, the pants are manufactured using quality denim to ensure comfort and durability, "promising a refined, lived-in feel that complements any ensemble while making a bold fashion statement." The new drop will also include a variety of tops that go perfectly with your favorite pair of jeans. The jeans will be available for purchase at khy.com on April 25 in sizes 23” - 34”, 16W - 24W, with a price range of $98 to $118.

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