Caitlyn Jenner has built a career on saying things audiences want to hear, delivering viral TV moments that range from quirky to ridiculous to heartfelt.
Her latest act is more of the same, only in the political theater, not the small screen. And whether people find what she has to say interesting could decide not only her political future, but what’s next for her in entertainment and beyond.
Like most celebrities who enter the political realm, critics question her motives.
“[Donald] Trump’s entire campaign was a grift and so is Jenner’s,” said Jennifer Pozner, author of “Reality Bites Back: The Troubling Truth About Guilty Pleasure TV.”
Trump was the first to extensively test the durability of a reality TV resume in politics. After a long, successful career as the star and executive producer of “The Apprentice,” he fought his way to the top of the Republican field, energizing his base while repelling others.
Since his ouster from the Oval Office, Trump has continued his career as a political power broker by creating the Save America political action committee while hectoring D.C. Republican leadership.
He’s also enjoyed profits from campaign spending at his properties, according to the Center for Responsive Politics. The nonpartisan nonprofit puts his earnings at about $25 million.
Trump was even rumored to be in talks to create Trump TV if he lost the 2016 presidential election.
All along, he wore his red, “Make America Great Again” trucker hat, railed against U.S. trade deals and promised to build a wall across the country’s southern border. Voters listened, and opinion journalists on TV talked about him nightly in front of record audiences.
Trump’s knack for spurring conversation, anger or support helped carry him to the top of Republican political thought.
Other public servants with lesser political footprints have been able to find their way to glitzy, post-politics careers. Like former U.S. Rep. Joe Scarborough (R-Florida) of “Morning Joe” or former Gov. Mike Huckabee (R-Arkansas) host of “Huckabee.” Even Eliot Spitzer, the embattled former governor of New York briefly hosted a show on CNN.
Jenner is an entertainment entity all her own. Once an Olympic gold medalist, she rose to household name recognition as a star of “Keeping up with the Kardashians.” She experienced another surge to her celebrity once she began an open dialogue about her life as a trans woman. She’s also inspired anger. In recent interviews she’s declared her opposition to trans women competing in women’s sports.
“Her politics are decidedly anti-trans which is confusing to some voters,” Pozner said. “And there are just an endless number of legitimate reasons to critique Caitlyn Jenner on her politics.”
Jenny Boylan, a trans woman, writer in residence at Barnard College and a cast member of “I am Cait” wrote in an email to Spectrum News 1, “I wish her well; I also hope she loses decisively.”
So far, poll numbers for Jenner are low. A recent University of California, Berkeley poll measured four candidates and found Jenner came in last with 6% of registered voter saying they would back her.
So far, Jenner hasn’t said much about her politics listing just five categories on her website. She holds Republican party-line ideas on regulation and wants to put a dent in spending. But her most hotly debated position has been on trans women’s place in sports. That and her claim that she didn’t vote in the last presidential election when state records show that she did.
Her opponents have zeroed in on these points, arguing she’s not a serious candidate with a deep list of goals and policy positions. Thus far, one of her more noted political positions has been as a vocal advocate of former President Trump.
Despite the outcry from opposing voters in a state that went overwhelmingly to Joe Biden, the recall push has been well financed and organized. But no one has emerged as a front-runner the way Arnold Schwarzenegger did in 2003.
Anne Hyde Dunsmore, campaign manager of Rescue California said Jenner’s celebrity will make little difference if she doesn’t have anything to say.
“She’s absolutely doing this for the right reasons,” said Dunsmore. “She wants to do something about the rather distinct mess California has found itself in.”
While Jenner’s poll numbers are lagging, political observers, using recent history as a guide, say anything can happen.
But, as Dunsmore said, few candidates can command the kind of attention Jenner can.
That audience isn’t going anywhere. Pozner said Jenner’s next act could be as the face of a clothing or makeup line, another reality show or another book.
Jenner is now at an intersection at a crossroads. She’s already proven wrong the old dictum about second acts in American life.
Now, she may show there’s a third.
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May 20, 2021 at 11:27PM
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Caitlyn Jenner plots her next act - News 13 Orlando
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