Bottoms up! Kendall Jenner gets the party started as she serves up shots of her 818 Tequila to restaurant goers in The Hamptons
Kendall Jenner brought the taste of Jalisco, Mexico to restaurant goers in The Hamptons on Monday afternoon.
The 25-year-old supermodel caused a frenzy as she poured guests at 75 Main shots of her 818 Tequila during a surprise tasting event.
Kendall was seen wearing a strappy purple tank top and a pair of blue jeans as she played bartender for the day.
Bottoms up! The supermodel, 25, continued to promote her brand of 818 Tequila as she surprised guests with shots at 75 Main in Southampton
The eldest Jenner was seen strolling up to the posh Southampton eatery in a midriff baring tank top and oversized blue jeans with strappy black heels.
She was accompanied by her bodyguard and best friend Fai Khadra as she walked into the joint with a beige face mask on and carried sunglasses in hand and a small purse.
Once inside Kendall was seen climbing behind the bar with restaurant owner Zach Erdem who had bottles of her tequila stocked.
The duo looked to use the liquor to make some custom shots as they got the party started with complimentary rounds for guests.
Promotion: The eldest Jenner was seen strolling up to the posh eatery in a midriff baring tank top and oversized blue jeans with strappy black heels
Crowd pleaser: Restaurant goers looked elated to be in the presence of the model who poured shots and did a celebratory cheers behind the bar
At one point she engaged in a celebratory cheers as she briefly removed her face covering and flashed a big smile while clinking glasses.
And to mark her arrival in the upscale vacation town in New York, a plane with a banner flew around the sky reading 'Tequila would taste good right now' accompanied by a logo of the bottle.
After working the room and chatting to patrons she was seen taking a break as she and Fai sat down and enjoyed some cocktails of their own.
The two were seen laughing alongside a gentleman in a pink shirt who supported the business in an '818' hat and bottles of the tequila were positioned beside them.
Lunch break: After working the room she and pal Fai sat down in the eatery to enjoy a little rest and relaxation with cocktails
BFF: Khadra seemed to join his best friend for some moral support as they made a day of the promotional outing
Kendall announced the launch of her liquor line in February, at which point she was met with criticism on social media for a number of reasons.
Some accused the model of cultural appropriation and said she was white washing tequila after she chose to name the historically-rich Mexico based beverage after her upscale Calabasas area code.
Other details of the label that drew criticism included the fact that it read 'Reposado Tequila' or 'Blanco Tequila' when it should have read the other way around.
Though she never publicly acknowledged the backlash, her team did make corrections to the label to be in line with proper usage of the Spanish language by April.
Trucking along: Kendall announced the launch of her liquor line in February, at which point she was met with criticism for a number of reasons though she has continued to push her product
Photo op: Kendall was seen arriving in a black SUV before she did promotion for her in-demand tequila with complimentary shots at Erdem's eatery
To complicate matters she continued to garner more heat after she announced the beverage was officially available for sale in California alongside images of her riding on horseback and toting a bottle while migrant farmers worked the fields.
Despite the controversy many came to her defense as other celebrities including The Rock and George Clooney had failed to receive flack for their lines of tequila in the past.
Additionally after 818 was rolled out to stores in the US in July, it sold out immediately as consumer demand was too high.
A source told Page Six at the time that multiple stores reported shortages within just 24 hours of shelf life and that the product 'sold out online in less than four hours,' with orders from 80 countries.
In demand: After rolling out 818 tequila nationwide and online, the product sold out in less than 24 hours in stores and less than four hours online per a Page Six insider
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August 17, 2021 at 02:03PM
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Kendall Jenner gets the party started as she serves up shots of her 818 Tequila in The Hamptons - Daily Mail
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