Welcome Paige and Tilman Fertitta‘s daughter, Blayne Fertitta, to the media spotlight. Just the other night, Fertitta was joined at her dad’s Dos Caminos restaurant in New York’s Meatpacking District by Kendall Jenner of Kardashian fame, who made a guest appearance shaking up cocktails made with the reality TV star’s 818 Tequila.
Kendall Jenner, according to Forbes, is worth a mere $640 million, well shy of Tilman Fertitta’s $6.2 billion valuation and below her sister Kylie Jenner‘s wealth which is approaching the billion dollar milestone. Perhaps the tequila launch, early this year, is the route to billionaire fame. In any event, the bombshell Jenner has been on the road promoting her tequila in Chicago and New York and points beyond. Not long ago, Houston swells were invited to The Post Oak Hotel’s swank private club, the Oak Room, for a tequila tasting with Jenner.
Blayne Fertitta, a USC grad who divides her time between Los Angeles and Houston, was in the Landry’s Inc. restaurant in New York to welcome the glam Jenner as she displayed her talents at mixing cocktails. The duo stood shoulder to shoulder shaking up 818 Tequila Blackberry Mules and Cucumber Spritzes. Interestingly, neither Fertitta nor Jenner with 194 million followers has, as of this writing, posted photos of their playful night on their Instagram accounts. Stay tuned.
Jenner introduced her tequila brand earlier this year after what she says was almost four years of research and tastings. Today, the brand includes award-winning reposado, blanco and anejo.
818 Tequila announced last month its partnership with S.A.C.R.E.D. — a nonprofit that supports Mexican communities where heritage agave spirits are made. The rapidly growing spirits maker has also moved production to Grupo Solave‘s state-of-the-art distillery in Jalisco, Mexico. 818’s new distillery partner is notable for combining traditional tequila-making methods with environmental-impact innovation.
Jenner is just the latest celebrity to embrace spirits ownership. She joins George Clooney and Randy Gerber who launched their Casamigos tequila in 2013 and sold it to Dieago in 2017 for an estimated $1 billion.
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Other celebs and their spirits labels include Bruno Mars’ SelvaRey Rum, Ryan Reynolds’ Aviation American Gin, Snoop Dog’s Snoop Cali Rosé, Adam Levine and Sammy Hagar’s Santo Mezquilla, Toby Keith’s Wild Shot Mezcal and Justin Timerblake’s Sauza 901.
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October 15, 2021 at 09:37AM
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Houston Billionaire's Daughter Tequila Parties With Kendall Jenner At Her Dad's NYC Restaurant — Blayne Fertitta Makes the Scene - PaperCity Magazine
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