Hand sanitizer was probably the most in-demand product of 2020, and Kylie Jenner knows it. Due to COVID-19, the handy germ-killer has become a must and, given the current state of the pandemic, we don't see sales slowing down anytime soon.
On January 5, Kylie announced she had just added her very own hand sanitizer to her Kylie Skin line and the launch has the internet divided over whether she is profiting off the pandemic or trying to help. Kylie initially shared the news of the hand sanitizer launch on her Twitter, writing that the product was "80% alcohol, fast-drying, and formulated with glycerin to prevent dryness!"
Already available for sale in the U.S., the spray sanitizer comes packaged in Kylie Skin's signature baby pink packaging and costs $7 for a 60-ml bottle, a significantly heftier price tag than most drugstore equivalents.
Upon reading the news, some people weren't thrilled with Kylie's decision to launch the now-essential product. "NOT KYLIE JENNER SELLING OVERPRICED HAND SANITIZER IN A PANDEMIC MA'AM I-," tweeted one user. "Not @KylieJenner making hand sanitizer to profit off a pandemic. Yessss girl pocket the already millions of dollars you have," wrote another.
And, while many accused the cosmetics mogul of purely seeking monetary gain in a time of crisis, others have come to her defense. One healthcare worker shared a photo with a demo bottle of the sanitizer, saying Kylie had donated to their hospital when they were in need. "Kylie donated a bunch of hand sanitizer to my hospital when the pandemic started! They came in handy when everyone was hoarding, Thanks Kylie!" they wrote. (Allure reported Kylie did donate $1 million to COVID-19 relief, as well as over 6,000 pounds of sanitizer, back in April 2020.)
Donations aside, others also praised Kylie's business savviness. "Yall really mad at @KylieJenner for adding hand sanitizer to her repertoire?? Rolling on the floor laughing any business person would be DUMB to not capitalize on that," wrote a Twitter user. “I don’t think there’s anything wrong with Kylie selling Hand Sanitizer... are mask makers also then ‘profiting from the pandemic’?” another one shared.
Teen Vogue has reached out to Kylie Skin for comment.
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