Women are being told to look like Kylie Jenner. Here's why that's dangerous - The Times

INTERVIEW

Women are being told to look like Kylie Jenner. Here’s why that’s dangerous

As a beauty industry insider Ellen Atlanta nudged women to look more like Instagram stars. Now she wants to expose the harm — and get Gen Z off Botox. By Helen Rumbelow

Kylie Jenner. Girls were injured when the shape of her lips started a TikTok craze

FRAZER HARRISON/GETTY IMAGES

‘What is,” she was asked, “the worst that could happen?” At the age of 23 Ellen Atlanta had already worked successfully in the beauty industry for years. Her role was to capitalise on the increasing obsession with ourselves in our increasingly digital culture, part of a $500 billion global beauty industry that had shaped her generation.

Atlanta had long left behind the fun and camaraderie that drew her to painting her nails as a child. Instead, she spent hours of her day and thousands of pounds on make-up, treatments and selfies while the scrolling-fuelled thoughts of her shortfall from apparent feminine perfection such as Kylie Jenner and her endless Instagram replicants bled into so much of the rest.

Now the app she was working on

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