The diaries of the rich and famous look a lot like ours right now: stay at home, work from home, cook, document the process, maybe read a book and finish the evening partaking in an Instagram Live. And their wardrobes are starting to simulate ours, too. Take, for instance, Kylie Jenner and her new stay-at-home favorite.
Instead of the hyper-glam, cut-out dresses that we’re used to seeing her wear on red carpets (or the more business-boosting power shoulders she’ll wear to Kylie Cosmetics HQ), Kylie has been favoring a more simple style lately, mirroring her current beauty habits. Kylie's stay-at-home zip-up jumpsuits prove to be practical, stylish and, for a billionaire’s wardrobe at least, surprisingly affordable. It’s an upgrade from our PJs and sweatpants, but it’s from the same school of comfort.
Lately, Kylie has been seen sporting a few pieces from Naked Wardrobe. She first sported the brand's 'SNATCHED' jumpsuit and, needless to say, her second-skin fit is now sold out, but the beauty mogul’s support to the independent brand proving more important than ever.
Apart from the zip-up option, Kylie has also been keeping cozy on some of the basic pieces from the brand in both black (jazzing it up with a classic leather jacket) and a comfy grey. The best part? All of them are under $60 and the brand is available at Nordstrom.
“Celebrity endorsements are an incredible tool for brands, however, it can be very costly (from what we hear),” Naked Wardrobe co-founder Shida Kaviani says. “We’ve been incredibly fortunate that our celebrity clientele are, in fact, our actual clients and supporters of Naked Wardrobe.” Thus far, fans of Shida and her sisters’ not-so-basic basics, alongside Kylie, include Hailey Bieber, Cardi B, and Lady Gaga.
Like all companies and fashion brands right now, this family-run organization is rewiring how they produce and trade, to not only protect their staff but the business too. “The health of our team and clients is our main focus,” Shida explained. “We’ve had to make some significant changes to reflect these unprecedented times we are all currently faced with. We are fortunate to have our direct-to-consumer business be online based and still be able to run at a minimal level.”
Needless to say that an organic boost of endorsement from Kylie brought in a welcome flush of business for the sisters who run Naked Wardrobe out of California, as well as an enjoyable insight into Kylie’s quarantine time. “We’re all in this together, and seeing what our favorite celebs are wearing, cooking, and what their daily lives look like while we are all staying at home is also something to look forward to,” Shida added.
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