Kylie Jenner Is In Trouble For Her Latest Instagram Post, And We Can See Why

The new mother promoted the use of corsets on her social media page

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New Mother Kylie Jenner is raising eyebrows over latest Instagram posts.

Less than two months after the birth of her adorable firstborn Stormi, the beauty mogul is back to advertising corsets called 'waist trainers' on her social media.

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Under a photograph of herself in front of a mirror, wearing a restrictive waist belt, Jenner wrote, 'my girl @premadonna87 hooked me up with the @waistgangsocietysnap back package. #ad waistgang has the BEST quality snap back products. make sure you get your package & follow @waistgangsociety to join & keep up the journey together.'

Many new mothers have spoken about the excessive consumption of toxic 'snap back' culture.

This includes famous actresses like Blake Lively, as well as 'normal' mothers who are using social media to celebrate their post-baby bodies in their beautiful, natural form.

Let's talk postpartum bodies! I asked @belleverdiglionephotography to take this photo, just hours after giving birth to Willa, in my rawest and most vulnerable state. I was in pain and I was overcome by a flood of emotions. Elated to have welcomed our beautiful girl and so empowered and proud of what my body and I had just done! It's a strange feeling to look down and still see a bump, even though you're holding your baby in your arms, even after doing it three times. It's not easy to go home with a baby and still have to wear maternity clothes. With my first I was adamant I would just "bounce back". Everyone would say "you're young, you'll loose the baby weight in no time!" But you know what, I didn't, I never have in fact. With each baby I've gained a few more kilos and a few more stretch marks. I used to feel the need to cover up in this newborn stage, I didn't want to see my body in this state, so why would anyone else? It's taken me three babies, but I've finally realised this postpartum body isn't something to hide! I am beyond proud for what this body has given and sacralised. I am thankful that my body is able to carry and birth babies naturally. I am NOT ashamed of my (many) new stripes and my postpartum body. And neither should you! Let's celebrate postpartum bodies, in all their glory. The female body is incredible and I am so proud of what mine has done!
A post shared by Formerly eliseraquel (@raisingyoungloves) on Jul 14, 2017 at 3:12am PDT

Unfortunately, Jenner does not appear to have recognised these outcries, promoting the 'waist trainer', which is, effectively, a modern corset.

Plenty of her fans, however, have called her out for supporting these kind of restrictive and arguably unhealthy ideals of body 'perfection'.

My god is kylie still advertising waist trainers (NOW POST GIVING BIRTH) to teenage girls !!! how can u be so filthy rich and still sell out for something that is so dumb and could potentially perpetuate negative body image in young girls
— ¿ Jackie ? (@jacq_dullea) March 20, 2018

As well as the societal pressure these kinds of tools put on women, they are also, apparently, somewhat ineffective or even medically harmful.

Speaking to Health.com Caroline Apovian, M.D., professor of medicine at Boston University School of Medicine and a spokesperson for The Obesity Society said of these waist bands,

'If you're going out and want to look really thin, I don't see a problem with wearing one of these for an evening.' But as for lasting results, Dr. Apovian said, 'In my opinion, that is complete nonsense.' The trainers can actually cause more bad than good, she continued. Acid reflux, loss of strength, and displacement of organs are all possible side-effects of waist training.'

Obviously, as a businesswomen, Jenner (and any of her siblings) are free to get paid for whatever they want. However, as they introduce more political elements such as homelessness, gun control and reproductive rights into their show Keeping Up With Kardashian, perhaps they could look to their own feeds to help promote body positivity in all forms.